Protect Your Brain and Wallet While Holiday Shopping
Holiday Shopping: How retailers trick your brain into overspending during the holidays. Originally appeared in CNN Business Perspectives in November 2018.
Four Ways to Prevent Overspending This Holiday Season
This holiday shopping season is going to be tough. Here are 4 ways to keep from overspending. (Originally published in CNN Business Perspectives)
Black Friday and Neuromarketing
Planning to shop this week? Prepare your brain for the onslaught of influences coming at you.
Watch my interview “Neuromarketing and Black Friday” with my friends at Virginia This Morning on CBS-6, WTVR, from November 2019 to review some of your top questions in under 5 minutes.