Hi! I’m Dr. Catherine Franssen.

Rewire your brain. Outsmart stress. Thrive in a noisy world.

Where brain science meets real life—tools to calm the chaos and take back control.

Stress isn’t just a feeling. It’s a full-body, brain-driven survival response—and it’s trying to help you.

Through real science and relatable stories, we explore what stress actually is, why our brains respond the way they do, and how to work with our biology to thrive—not just survive—in the modern world.

Combining the authority of neuroscience with the approachability of lived experience, my approach is for anyone who feels stuck, overwhelmed, or like their brain is working against them. The goal isn’t to eliminate stress. The goal is to understand it, decode it, and outsmart it.

Each session is packed with practical strategies to help you flip the script when you feel hijacked, overwhelmed, or fried. Let’s work together to rewire your brain to stay calm, clear, and in control, even when life gets loud.

I provide science-based coaching for stress and overwhelm.

You might be a good fit for my 1:1 private coaching if you’re:

  • Tired of vague stress management tips like “just relax”.

  • Done with platitudes and need science-backed answers.

  • Crave real change and get eye-rolly at fluffy self-help.

  • Ready for real, actionable plans to address your biggest issues.

Current coaching clients include:

  • Professionals feeling chronically overwhelmed or burned out

  • Women in midlife juggling too much and wondering when it gets easier

  • High-achieving people who look successful but feel secretly on edge

  • Students, athletes, and young adults struggling with anxiety

  • Coaches, therapists, and wellness professionals seeking actionable insights

Looking for more?

I absolutely love working with groups as well as individuals.

There is tremendous value in stress management at the organizational level. Current clients are looking to:

  • Improve employee engagement

  • Support a neurodiverse workforce

  • Improve productivity and performance

  • Increase employee retention

  • Support employee mental health and well-being

Let’s have a conversation about how I can best meet the needs of your organization.

I teach high-achievers how to use practical strategies, backed by science, to improve productivity, performance, and well-being.